Gravity Payments


Gravity Payments was driving a lot of traffic to its website’s careers page, but the company wanted to become a trusted resource for small business owners – its target audience.


We identified both the pain points of Gravity’s ICPs and attainable keywords in the competitive payment processing space.

We covered topics that satisfied both conditions.

The articles solve readers’ problems, are aligned with Gravity’s intended tone and voice, and rank well on Google.

Gravity saw a 14% increase in website conversions and a 225% year-over-year increase in monthly SEO traffic driven by non-brand keywords.


Here are some of the articles produced: