The Gravity Payments website was primarily attracting job seekers, but the company wanted to become a trusted resource for small business owners – its target audience.
We identified both the pain points of Gravity’s ideal clients and attainable keywords in the competitive payment processing space.
We covered topics that satisfied both conditions.
The articles solve readers’ problems, are aligned with Gravity’s intended tone and voice, and rank well on Google.
Gravity saw a 40%+ year-over-year increase in leads from the website – and the leads were higher quality than before.
Here are some of the articles produced: