Our Latest SEO & Content Marketing Articles

What Google AI Overviews Mean for the B2B Search Space

Bart Platteeuw

At its annual I/O developer conference in May 2024, Google announced the rollout of new AI-powered search results to US searchers. Formerly known as Search ... Read More

Is Your Content Not Attracting and Converting Your Target Audience? 7 Common Reasons for Ineffective Content (and Fixes!)

Nick Vasco

Are you pouring your time and money into content… but you aren’t attracting and converting your target audience? There are (fixable!) mistakes we see – ... Read More

How to Write Faster: 14 Tips to Publish More Blog Posts without Sacrificing Quality

Nick Vasco

In the age of ChatGPT, the answer to “how long does it take you to write a blog post?” can be anywhere between 10 minutes ... Read More

The Ultimate Guide to Fintech Blog Posts

Nick Vasco

In a world with ChatGPT and other AI tools, it’s possible for anyone to create “decent” blog posts. In certain cases, this level of quality ... Read More

How Long Should Your Blog Posts Be for SEO?

Nick Vasco

If you’re a content marketer, you’ve surely asked the following question at some point: How long should my blog posts be to rank on Google? ... Read More
comparison pages

How to Create a Comparison Page – with a Free Template

Nick Vasco

Looking to get more leads from your website? Have a great product that stands above the competition for many use cases? If you answered yes ... Read More
blog post updates

How to Recover & Grow Traffic with Blog Post Updates

Bart Platteeuw

When was the last time you conducted a thorough blog content audit to identify outdated blog posts with the goal of updating them? Based on ... Read More
pain point seo

Pain Point SEO: Generate Leads and Sales Instead of Traffic

Bart Platteeuw

Have you ever tried to solve a specific problem, but there was a lack of useful online resources to help you? You ended up clicking ... Read More
branded keywords

The Importance of Owning Your Branded Keywords

Bart Platteeuw

When people search for queries that contain your brand name, it’s a strong indication of their interest. In many cases, all you need to do ... Read More
seo content performance analysis

How To Analyze The SEO Performance of Your Content

Bart Platteeuw

So, you publish a lot of content that targets the right keywords and you SEO-optimize the content. Great! But do you analyze the SEO performance ... Read More